Paddle to the Sea is a month-long paddle-a-thon organized by the Tuolumne River Trust in order to celebrate the river through community involvement. Similar to fundraising marathons such as the Susan B. Komen Walk for the Cure, paddlers are able to raft, canoe, or kayak their way down the Tuolumne from the Sierra Nevada to the San Francisco Bay. This encourages communities to connect with the river firsthand, fostering a more personal relationship with the watershed.
This event would not be feasible to market within the purpose of this study, however, because most San Franciscan students don't often engage in water recreation, or even marathons in general, due to the high cost and the necessity for fundraising.
